Founder Fabien Riggall, describes the idea behind Future Cinema as, "creating an immersive experience in which the audience becomes part of the narrative.
"[2][3] In 2007, Secret Cinema pioneered the form ‘Live Cinema’ by introducing site-specific, immersive experiences based on the settings and actions of popular movies, using actors, sets and narratives that complement the particular film.
Making use of abandoned or disused buildings, Secret Cinema explores narratives as well as space in its productions.
For its launch, The Other Cinema screened David Lean's Brief Encounter on Valentine's Day 2012 at The Troxy in the East End of London.
In July 2012 Secret Screenings showed Searching for Sugarman followed by a performance by the subject of the film, Sixto Rodriguez.