On 6 August 2007 Future Radio launched its full-time permanent service on 96.9 FM, broadcasting from studios on Motum Road, Norwich.
In 2009, the station was awarded an extended Norwich-wide licence which it launched in the summer of 2010.
The station then moved to a new frequency, 107.8 FM, which is less subject to incoming interference and is without the previous city centre coverage restriction.
In addition to its FM transmissions, Future Radio also streams its output over the Internet, using the facilities of the Community Media Association's Canstream service.
In May 2013, independent research stated that Future Radio had a regular weekly audience of 21,000 people, with 42,000 estimated to listen at least once a month.