[2] In 1991, Gérard left Hilton and decided to start La Rose Noire Pâtisserie in Pacific Place Hong Kong.
[1] Gérard, together with his business partner Roger Geisser, decided to open La Rose Noire factory in China in 2002.
Years later, their company started supplying 2,000 Starbucks cafes across China and in 2008, they also became one of the official supplier of Beijing Olympics.
La Rose Noire factory is situated in Clark Freeport Zone, employing over 3,000 staff.
He also opened La Rose Noire Training Center in the Philippines, part of his charitable foundation where they teach students to become pastry chefs and .