[5] Although the group is largely known for their "story telling" lyrical style and signature blend of R&B and rap, their repertoire features a diverse array of genres ranging from hip hop to funk.

[18][19] After over a year, executives allowed them to continue with the project due to their persistence and introduced singer-songwriter and JYP Entertainment founder Park Jin-young to be their producer and mentor.

[25][26] g.o.d also gained attention for their "boys next door" persona and vocal talent,[27][28] a stark contrast to the trend of the era which was largely focused on groups with visually appealing members and highly sophisticated and energetic choreography.

[37][38] The group nearly broke up in September 2001 after Park was discovered to be dating, which was considered to be taboo for most pop stars in South Korea at that time.

It was met with strong objection from fans, who repeatedly signed petitions, threatened to boycott concerts and stated their intentions of returning purchased merchandise for refunds.

[45][47][48] They were chosen as the country's representative artistes to be featured in the 2002 FIFA World Cup official album Fever Pitch, for which they recorded the song "True East Side".

[49] In July they took a break from television promotions and began their "100-day Human Concert" series where all the shows were sold out and each day had a different theme.

[56][57][27] All members remained in the entertainment industry: Park returned to the United States to pursue acting, Ahn hosted KBS Cool FM's Kiss the Radio while Son and Kim continued as singers and musical actors.

The remaining four members unofficially reunited to perform in 2012 at the Korean Music Festival in Los Angeles[58] and on SBS MTV's The Stage Big Pleasure.

[19][65][66] On May 3, 2014 their 15th anniversary concert was announced through a TV advertisement which aired on Korean cable channel jTBC, followed by confirmation from their management agency.

[1][72] The album was repackaged and released in October as the "Thank You" edition and included a new song "Wind" (바람), whose lyrics were written by Yoon to express his gratitude to fans.

[83] On December 9, 2015, they released the maxi single "A Funny but Sad Day" (웃픈 하루)[84] and the music video was uploaded by CJ E&M in anticipation of their upcoming year-end concerts.

[85][86][87] Although the group did not promote the song at all, it was the top 30 most downloaded singles that month and remained in the Gaon Digital Chart for six consecutive weeks.

[94][95] The Incheon concert on January 13 was extended by several hours as it coincided with the 18th anniversary of their debut and culminated in a special fan event hosted by DinDin.

[100] On November 27, they released the single "Snowfall" (눈이 내린다) to little fanfare and it debuted at #63 on the Gaon Digital Chart that week with over 9 million downloads and streams despite intense competition from their much younger counterparts.

[105] It contains a mixture of new original material, including a title track composed by Park Jin-young, remixed and re-recorded songs from previous albums.

[106] On September 30, 2022, it was announced that g.o.d will hold a year-end concert that will take place at the Olympic Park Gymnastics Stadium in Seoul from December 9 to 11, marking their first performance in four years.

[citation needed] While each song differs in genre, a key characteristic is a prominently distinct and simple melody which is accompanied by a minimalistic piano, guitar or percussion-based groove.

and Sechs Kies whose repertoire was largely either "feel-good" or hard rock or was choreography-based, g.o.d was focused on lyrical content, garnering them a wider demographic of fans.

MTV Asia describes their songs as "[leaning] towards the social commentary side, with heartfelt lyrics that make people cry until today.

[64] Other songs are more humorous and parodied the members themselves, such as the self-composed "Sky Blue Balloon" (하늘색 풍선), in which rapper Danny Ahn refers to himself by his nickname Skinny Pig.

[3][4][12][28][30][128][143] Likewise, they have refrained from colorful and elaborate stage costumes or complex choreography, preferring to utilize themes and simple dance routines to allow members to directly engage with the audience.

[148] The group is noted within the industry for their interactive approach towards fans during concerts, which often feature segments such as taking song requests or teaching the audience a dance move.

Their first national tour was entitled "The Story of Five Men", a reference to the eponymous song from their second album chronicling the austere conditions they endured while preparing to debut.

Lee Mi-hyun of the JoongAng Ilbo, in reviewing the Seoul leg of the tour, praised the group for their ability to entertain and reinvent themselves without compromising their artistic integrity or losing their unique sound.

[162] The enduring popularity and cross-generational appeal of their songs and their success has influenced many K-pop idol singers of the new generation, such as R&B quartet 2AM,[163] boy band B1A4,[164] girl group Twice[165] and chart-topping solo artist IU,[166] who have all cited g.o.d as industry "role models" and "inspirations".

[3] Other songs, such as "One Candle" (촛불하나),[177] "Love and Remember" (사랑해 그리고 기억해), "Lies" (거짓말)[178][179] and "Road" (길) are considered "indisputable K-pop classics recognized and enjoyed by Koreans of all ages"[15][128] and regularly covered on singing competitions and music variety shows.