GAC Mitsubishi Motors Co., Ltd. was a joint venture automobile manufacturing company headquartered in Changsha, China.
[1] Established in 2012, it was the second vehicle manufacturing joint venture of Mitsubishi Motors in China after Soueast.
In the first quarter of 2023, GAC Mitsubishi's vehicle sales were 3,969 units, a year-on-year decrease of 58%.
However, Mitsubishi Motors President Takao Kato denied it in May 2023 and said that it was necessary to carry out structural reforms for the company.
[7] On 27 September 2023, Mitsubishi Motor announced its decision to quit the Chinese market.
According to the statement of Mitsubishi Motor, the company can't cope with the fierce competition in Chinese market and judged that the joint venture would not be profitable anymore.