GAINSCO (General Agents Insurance Company of America) is a Dallas, Texas-based holding company established in 1978 in Fort Worth, Texas by Joseph Macchia, who resigned from the enterprise in 1998 to pursue other interests.
It marketed its commercial insurance through managing general agents, using “GAINSCO” and the block super-scribed letters “GA” as its primary logo identifiers.
Beginning in 2005, a newly created GAINSCO logo mark incorporated a rising arrow in its name to inspire a progressively upward company.
Registered marks include GAINSCO Auto Insurance[1] and Are You Driven.
On December 31 2020, State Farm Insurance announced its acquisition of GAINSCO as an owned subsidiary for $400 million.