During their tenure until present day, GMAAC experienced growth and increased popularity, with most of its artists being given recognition here and abroad.

On July 13, 2021, former Star Magic Chairman Emeritus Johnny Manahan signed up as GMAAC consultant.

[6][7] It also launched its theme song, "Let It Spark", which is sung by Psalms David, XOXO, and Thea Astley, on February 8, 2022.

[12][13][14] In April 2022, Sparkle first introduced onscreen a new roster of talents, collectively named as the "Sparkada", on the weekly variety show, All-Out Sundays.

[17][18][19] Prior to their launch, the batch originally had 20 talents, until the death of one of the members, Andrei Sison, due to a vehicular accident in March 2023.