It operated daily from 6:00 AM to 12:00 MN and goes off-air during Holy Week (yearly) from Maundy Thursday to Black Saturday.

Dubbed as the world's first Asian pop culture channel, Hallypop airs contents outsourced from SBS, including reality show (Running Man), music variety (K-pop Star, and JYP’s Party People), KBS' Music Bank, and from Front Row Channel which features live concerts with featured performances from the world's top musical acts.

In 2019, GMA Network Inc. announced its plans to invest for its second phase transition to digital television, including a partnership with U.S.-based global entertainment company Jungo TV and Philippine telecommunications conglomerate PLDT-Smart to distribute content across all of its channels.

The channel was fully launched on September 20, 2020, with reality shows Running Man and Party People on their first broadcast.

[6] It ceased its broadcast at 12:00 MN of September 20, 2024, with Hallypop Lokal as its final program aired on the channel.