Similar in layout to the Ford LTL-9000, International Harvester Transtar 4300, and Mack Super-Liner, the Chevrolet Bison and GMC General are Class 8 conventional trucks.

[3] Following the launch of the product line, the GMC General quickly overtook the Chevrolet Bison in sales and market share.

A major factor leading to the cancellation was lack of product support by Chevrolet dealers.

For a typical dealership, this meant dedicating profitable space that would have otherwise gone to selling passenger cars.

Under the joint venture, GMC trucks were phased out in favor of White-designed Volvo GM products.

Following the GMC General, Volvo GM focused on the WhiteGMC WC/WI Class 8 conventional.