[1] With its creation, Fahmai Damrongchaitham was tasked to lead the subsidiary and oversee GMM Bravo's effort in producing television drama series that would appeal to audiences in the 15–34 age range.

[3] Its pioneer project was Bangkok Love Stories, a television drama series based on GMM Grammy's popular songs such as Nakharin Kingsak's "Khon Mee Saneh" (คนมีเสน่ห์), Labanoon's "Phae Thang" (แพ้ทาง), and Chanakan Rattana-udom's "Please".

BOYS", a search for young male talents across Thailand and its neighboring countries such as Myanmar,[6][7] Vietnam,[8] Laos[9] and Cambodia as it expanded its content on digital platforms.

[10] Among it winners were Ekkaphon Deeboonmee Na Chumphae (Au), Nuttapong Boonyuen (Max), Thanadol Auepong (Parm), Chindanai Dechawaleekul (Hearth), Vayu Kessuvit (Few), Martin Sidel, Thanawin Teeraphosukarn (Louis) and Pawin Kulkarunyawich (Win).

[11] They were also joined by Everest Moe (Eve) from Myanmar,[12] Jah Deth Teng Hortnarong from Cambodia[13] and Trung Hieu Le from Vietnam.