GOAT Group is a holding company that operates e-commerce platforms for sneakers, apparel, and accessories.

By 2021, GOAT Group was valued at $3.7 billion dollars after it received an additional $195 million private investment in the company.

[4] In 2022, GOAT Group purchased Grailed, an online peer-to-peer marketplace for apparel, accessories, and footwear.

Founded in 2015, it uses a ship-to-verify model and is one of the largest platforms for buying and selling new and vintage sneakers, apparel and accessories.

[9] Founded in 2014, it offers high-end resale items from brands including Raf Simons, Gucci, Balenciaga, and others.