It is one of the largest privately owned electrical appliance retailers in mainland China and Hong Kong.

It was founded by Wong Kwong Yu (Huang Guangyu), a Chinese businessman, in Beijing in 1987.

[6] In November 2010, the company reported third quarter 2010 net profit of 477.5 million yuan, an increase of 24 per cent from the same period in 2009, despite a public dispute between founder Wong and chairman Chen Xiao over business strategy.

[7] In January 2013, it was announced that Gome badged retail stores in Hong Kong would begin to close from March 2013, the six stores concerned were owned directly by Wong and not the listed company.

[8][9] The move marks a shift in emphasis for the company from one based on overseas expansion to one based on an increasing presence online and in second tier Chinese cities, although the company will remain in Hong Kong as a wholesaler.