In December of that year, the network also laid off on-camera meteorologist Nicole Mitchell, who later would file a lawsuit against the Weather Channel in 2012, alleging that she had been terminated because the channel's new owners disapproved of the time required by her simultaneous duties as a captain in the U.S. Air Force Reserve as one of the "Hurricane Hunters" team;[16] such reserve duties are protected by U.S. law (Mitchell later served as the chief meteorologist at Al Jazeera America, which for a time also employed Eboni Deon).

Although all operations, sales support and marketing and the bulk of employees are located in the headquarters in Atlanta, Kenny declined to move there, and continues to live in Boston as a remote worker.

Around 50 TWC employees–including production, engineering, and financial staff–were laid off, and the television channel's budget was reduced to shift resources to the company's Internet and mobile properties.

[25] In August 2015, reports surfaced that the Weather Company's owners were considering a sale of all or part of the venture, having hired Morgan Stanley and PJT Partners to explore their options.

[2][3] In the early morning of April 18, 2019, the Weather Channel was temporarily unable to air live programming due to what they called a "malicious software attack" on their network.

[32] Previously taped shows were aired while engineers worked with backup equipment, and live programming returned to normal within a few hours (at the time, AMHQ).

[8][34] As a part of the deal, IBM will retain the company's weather data which it uses to power artificial intelligence models to sell its enterprise clients for NASA.

AMG's announcement faced criticism over how it would impact severe weather coverage, along with the plan to lay off meteorologists with strong connections to their respective communities.

WBMA chief meteorologist James Spann stated that he "hate[d] that so many colleagues are involved in this", but admitted that "media consumption is radically different now, and we have to change how our products and services reach you".

TWC operates websites that provide localized forecasts in Brazil, France, Germany, India, Latin America and the United Kingdom, but some of these sites may not have developed since 2003.

As of September 2018[update], the Weather Channel was received by approximately 79.128 million households that subscribe to a pay television service throughout the United States.

Milmar Ramírez, Henry Golac, Jessica Fernández, Lorena Lim, Albert Martínez, and Abel Hernández leads the team.

Third-party web analytics providers Alexa and SimilarWeb rated the site as the 146th and 244th most visited website in the world respectively, as of July 2015.

Cell phone customers could also receive local forecasts from TWC sent to their mobile handsets via SMS by sending a text message with their ZIP code to 42278 (which spells "4cast").

[63] In addition, the Weather Channel maintained apps for the iPhone, iPad, Android, Apple TV, Kindle Fire, and Windows mobile and tablet platforms.

The channel also disseminated severe weather information, and photos and videos submitted by meteorologists and viewers, on its Twitter feed (@TWCBreaking, which also served as a hashtag usable for posts).

In a move that caused controversy with many longtime viewers, the Weather Channel began airing weather-related movies on Friday nights on October 30, 2009.

Despite the controversy, the Friday night film block resumed on March 26, 2010, under the title "Flick and a Forecast," co-hosted by the Weather Channel meteorologist Jen Carfagno and MSNBC contributor Touré, with the documentary Into Thin Air: Deaths on Everest.

Dave Shull, senior vice president for programming for Dish Network said the Weather Channel's fees were harder for the satellite provider to justify paying as more people receive weather information through the internet and mobile services: "They're looking for bid increases when I feel like there's a real migration to the Web, and it's difficult to really justify those rate increases at this time.

The proposed movie scheduled for the Friday after the deal was struck (May 28), Gorillas in the Mist, was dropped in favor of a six-hour marathon of Tornado Road.

[77] The Weather Channel fought back by airing commercials encouraging people to not subscribe to DirecTV by parodying the provider's popular "Get Rid of Cable" ad campaign.

[79] Verizon FiOS dropped the Weather Channel and its sister network Weatherscan from its lineup on March 10, 2015, after the two parties were unable to come to terms on a new carriage agreement.

A representative for the network said in a statement, "We were disappointed when, without warning late yesterday, March 9, Verizon FiOS dropped the Weather Channel from their lineup while our companies continued to be in active conversations regarding a contract renewal.

The channel stated the decision to start naming notable winter storms came as a way to more easily spread knowledge and raise awareness.

Critics contend that (south of Boston), many other areas of the United States actually experience much more frequent and intense winter weather than the East Coast, but does not have as large of a media market.

During the 2012–13 season, the Weather Channel named 27 winter storms (Athena, Brutus, Caesar, Draco, Euclid, Freyr, Gandolf, Helen, Iago, Jove, Khan, Luna, Magnus, Nemo, Orko, Plato, Q, Rocky, Saturn, Triton, Ukko, Virgil, Walda, Xerxes, Yogi, Zeus and Achilles).

[88] During the 2013–14 season, the Weather Channel named 26 winter storms (Atlas, Boreas, Cleon, Dion, Electra, Falco, Gemini, Hercules, Ion, Janus, Kronos, Leon, Maximus, Nika, Orion, Pax, Seneca, Titan, Ulysses, Vulcan, Wiley, Xenia, Yona, and Zephyr).

[87] The Weather Channel has provided the criteria behind their decisions to name certain storms, in particular Athena,[89] Brutus,[90] Gandolf,[91] Iago,[92] Khan,[93] Luna,[94] Magnus,[95] Nemo,[96] Saturn,[97] and Virgil.

[103] The @StopAntisemites account falsely stated that the keffiyeh is a hate symbol associated with violence against Jews following the October 7th attacks from a year prior, inciting pro-Israelis to demand that the Weather Channel withdraw the ad.

[103][104] The Council on American-Islamic Relations (CAIR) condemned The Weather Channel for agreeing with the "right-wing extremist" StopAntisemitism (alleging the organization and its founder of having a history of pushing new anti-Semitism, Anti-African sentiment, and self-hating Jew rhetoric)[104] and regarding keffiyehs as a hate symbol, for which CAIR demanded an apology, stating: "The Weather Channel must apologize for bowing to the racist demands of an anti-Palestinian hate group and seeming to agree with their mustache position that any expression of Palestinian heritage is by definition 'antisemitic.'