GOOD Worldwide Inc. is a United States–based company with offices in Los Angeles, New York, and Seattle that reports on businesses and non-profits.
Content covered includes environmental issues, education, urban planning, design, politics, culture, technology, and health.
[4] Upworthy, a website for viral content started in March 2012 by Eli Pariser and Peter Koechley, merged with Good Worldwide in 2017.
[6][7] Eschewing experienced editors, he hired friends from college and high school, including Al Gore's son, Al Gore III, to create a media company characterized by "both bold graphic style and an unconventional approach to business."
[6][8] Goldhirsh explained the reasoning behind the strategy in an interview with Inc.: "The idea was that we would incentivize consumers with the added benefit that their money goes to charity, incentivize these charities to reach their constituencies for the $20 donation, and enjoy the added marketing and public relations that would come from having an innovative strategy.