[2] It was started in March 2012 by Eli Pariser, the former executive director of MoveOn, and Peter Koechley, the former managing editor of The Onion.

[11] Once selected as an option, curators brainstormed different headlines and shareable images for the content, and tested it with a small sample of Upworthy’s visitors before sharing it on the site.

[14] That month, Upworthy announced a new global health and poverty section of content would join the site, through a partnership with the Bill & Melinda Gates Foundation.

[23] In January 2023, National Geographic Books bought GOOD PEOPLE: Stories From the Best of Humanity from Upworthy, with a publication date of September 3, 2024.

[25][24] The co-creators encouraged Upworthy followers to connect with the brand through questions on their posts, opening the door for organic and personal stories to be shared in the comment sections.