GOProud advocated for "free markets, limited government, and a respect for individual rights" and worked at the federal and state levels to build strong coalitions of liberal conservative and libertarian activists, organizations and policy makers to advance their shared values and beliefs.

[3] GOProud was founded by Christopher R. Barron and Jimmy LaSalvia, two former Log Cabin Republican staffers who expressed dissatisfaction at that organization's generally centrist political positions.

Barron was the Political Director at Log Cabin Republicans before both men decided to leave with hopes of a creating a better organization that dealt with more conservative values.

[9] Margaret Hoover, a member of the advisory council, said "You had this social conservative strategy in terms of trying to get the vote out in states with [marriage amendments].

[11][12] Groups that followed the FRC in boycotting included the Concerned Women for America, American Principles Project, Center for Military Readiness, National Organization for Marriage, and Liberty Council.

[14][15] During a panel at the 2010 CPAC, Alexander McCobin, co-founder and executive director of Students For Liberty, opened his remarks by thanking the American Conservative Union for welcoming GOProud as a co-sponsor of the event.

Ryan Sorba, chairman of the California Young Americans for Freedom and author of The "Born Gay" Hoax, attempted to derail support for GOProud at CPAC.

[17] GOProud condemned Minnesota Governor Tim Pawlenty[18] and former Pennsylvania Senator Rick Santorum[19] – both candidates for the Republican nomination for president in 2012 – after they favored reinstating the policy.

[22][23] In April 2013, the two co-founders, executive director Jimmy LaSalvia and senior strategist Chris Barron, sold the GOProud name, a computer, a contact list, and some posters to three former interns,[2] and announced plans to step back from their day-to-day roles with the group.

[24] In July 2013, the organization's Board of Directors announced that their new Leadership team consisted of Ross Hemminger, a former aide to US Senator Scott Brown; and Matthew Bechstein, a public relations consultant from California.

[31] According to its website, the top four issues concerning GOProud included "tax reform", "limited government", "freedom-focused foreign policy", and "choices in education".