By the end of 2008 GO had ceased distribution of the RediAuto Sport and Soft Touch product lines and in 2009 the company began road trials on a low cost vehicle hand control system constructed of high tech polymers.

[1] At the time of his injury, Mr. Reyes was providing product development to Mattel, and it was this manufacturing experience that gave him confidence to explore options.

[7] The brands Mr. Reyes created in 2004 and 2007 to market the imported products reflected his interests and motivations: overcoming obstacles, sports cars, diabetes, and luxury, while at the same time filling a hole in the marketplace.

[1] The later Halo brand demonstrated his awareness of the societal need for continued activity by low income and temporarily disabled individuals as well as the impediments, economic and access related, that they face when trying to acquire mobility equipment.

Mr. Reyes has applied technology where it can help, either by boosting egos with sports cars or by providing cheap mass manufactured equipment to those whose lives depend on having transportation.

To work around these issues GO technologies developed demographic driven brands with narrow market targets and alternative sales channels.

In house marketing maven, Veronica Verve,[18] reached out to motor sports enthusiasts,[19] veterans, community service programs, and the media, creating substantial buzz around the unique concept of racing with disabilities.

[1] The RediAuto Sport brand was marketed to disabled and paraplegic drivers as a thrilling alternative to Van or SUV based transportation.

[1] On the minus side, the Soft Touch was handmade in Italy from aircraft-quality aluminum with leather-covered hand grips and sold for close to double the cost of standard models, at roughly $1,800.

[32] Demo cars RediAuto Sport and Soft Touch were managed out of a small office suite in Santa Monica, CA.

This approach allowed the designs to solve problems a more evolutionary process would not, including forming the hand grip in an ergonomic shape for people with arthritis and simplifying installation.

[6] In 2007 the Toyota Grand Prix of Long Beach agreed to allow a veteran, disabled in the Iraqi conflict, drive a pace car outfitted with RediAuto Sport equipment during the main race.

[4] Toyota supplied a vehicle[21] which was temporarily outfitted with hand brake and accelerator ring (the car was equipped with an automatic transmission and did not require a clutch controller).

[19] Attending press included reporters from the New York Times, Autoweek, San Gabriel Valley Tribune, and ABC Television news.

The race to qualify the driver of the Long Beach Grand Prix pace car was won by Major Lewis, who just edged out fellow Iraqi vet Greg Minnow by 1 second.

More experienced drivers were given the opportunity to drive the car at Willow Springs International Motorsports Park,[21] north of Los Angeles and a few at the Irwindale track.

[38] "Stop & Go,"[43] one of a series of videos produced by Gold Pictures, Inc.[44] for the Christopher & Dana Reeve Foundation was shot at Willow Springs and featured Lance Magin in the Miata trainer.