The company makes money by selling virtual goods to users such as clothes for their in-game avatars.

It serves as a platform for promoting communication and mutual understanding among its members.

GREE, Inc. provides a variety of social game applications for feature phones and smartphones, with enhanced communication among users.

The service name GREE comes from a hypothesis, Six Degrees of Separation postulated by social psychologist Stanley Milgram in 1967.

The name symbolizes GREE’s hope to create and provide any new possibilities of the Internet.