Since then, the venue has been open to big names such as Jimmy Carr, Dawn French, Tim Minchin and Diversity and touring productions including The Rocky Horror Show, Lord of the Dance and Strictly Ballroom.

G Live regularly hosts workshops and events for the local community through its creative learning program, including a "memory cinema" and family fun days, which include "Craft Tables, Face Painting, Drumming, Dance and Reading Corners to spark the imagination along with a Sensory Spectacular area and games"[9] The venue reports an annual engagement of 12,000 people through its Creative Learning department, and adopts an "Arts for All" approach to its activities.

[9] Every year, the venue hosts a "Summer Youth Project" for children from ages 8-17, in the form of a professional, full-scale theatre production.

On the venue's first birthday, G Live won a regional Downland Award from the Royal Institute of British Architects.

Despite its location in London Road, judges described the building as an "anchor" in Guildford’s High Street, suitable for everything from ice shows to banqueting.

After secret shopper reports and thousands of public votes, G Live won the Leisure and Lifestyle award.

[12] On 9 February 2013, a tour manager from the singing group Fisherman's Friends was killed by a falling metal door at the venue.

[15] In November 2016, Naylor was cleared of manslaughter, and Express Hi-Fold Doors Limited was fined £30,000 for breaches of health and safety laws.