Gabriele Giolito de' Ferrari

When his father moved to Turin, Gabriele operated the press initially with his brothers and then with increasing autonomy, acquiring shops in Naples, Bologna, and Ferrara.

Giolito was dedicated to publishing works in the lingua volgare, or Italian vernacular, as opposed to Latin, Greek and other languages not familiar to the common population.

Beginning in 1545, his printing house issued the influential collections of lyric poetry entitled 'Rime Diverse' and known today as the 'Giolito Anthologies.'

[1] The poems in these anthologies, especially the first two, would serve as influential models to the French poet Joachim du Bellay.

Giolito was also well known for his printer's mark, which had many variations but was most often represented by a phoenix emerging from flames atop a globe with the initials G.G.F.