After amassing a following for her acoustic music covers on YouTube, Aplin signed a recording deal with Parlophone in February 2012.

She rose to prominence the following November when she was selected to record the soundtrack for a John Lewis television commercial with a cover of Frankie Goes to Hollywood's "The Power of Love", which went on to top the UK Singles Chart.

It debuted at number two on the UK Album Chart and led to more singles: "Please Don't Say You Love Me", "Panic Cord", "Home" and "Salvation".

[2] She is a fan of the singer-songwriters Bob Dylan and Leonard Cohen, as well as the rock band The National.

[4] Aplin's first release was the five-track Acoustic EP, which she self-released under her own label, Never Fade Records, on 13 September 2010.

[5] In April 2011, Aplin was invited to perform for BBC Introducing at Maida Vale Studios, where she played three tracks from Never Fade and a cover of the Coldplay song "Fix You,"[3] which was the most-viewed video on the BBC Introducing YouTube channel.

[9] Her first major label single titled "Please Don't Say You Love Me" was released on 10 February 2013.

[10][11] Later that year, Aplin was confirmed as the soundtrack to the John Lewis & Partners Christmas advert covering Frankie Goes to Hollywood's "The Power of Love".

[15] In 2013, Aplin's record label, Never Fade Records, signed Welsh folk-jazz singer Hannah Grace, who had previously supported Aplin on tour, and indie folk artist Saint Raymond to deals.

The album announcement also featured the release of the title track's music video.

[21] Aplin visited Brazil in May to make a cameo appearance in the final episode of the show.