The network has been responsible for the 20 most-watched TV programs broadcast on Brazilian television, including Avenida Brasil, a 2012 record-breaking telenovela that reached 50 million viewers and was sold to 130 countries.

[6][7] The successful programming structure of TV Globo has not changed since the 1970s: In primetime Monday through Saturday it airs four telenovelas and the newscast Jornal Nacional.

Now an international economic powerhouse, TV Globo no longer needs the perks its proximity to local power once offered: It is on the road to becoming Latin America's prime player in the world's mass-media market.

[11] In July 1963, Brazilian President Humberto de Alencar Castelo Branco approved a request by Rádio Globo to establish a television channel.

[13] That same day, at about 10:45 a.m., Rubens Amaral formally introduced Rede Globo to viewers in Rio de Janeiro, and all over Guanabara State, with the song "Moon River" by Henry Mancini at the start of the children's show, Uni Duni Te.

Its theme music, "The Fuzz" by Frank DeVol, became one of the show's trademarks, together with the program logo and the "Boa Noite" ("Good night") closing established by the hosts.

[21] The program was exclusively shown on the Rede Globo Rio de Janeiro (Channel 4) flagship station until 1974 when it became a nationwide midday newscast.

In the process, it would also continue the first nationwide variety show telecast that Globo had since 1966, and ten years later was also broadcast on São Paulo's RecordTV until 1987, on Rede Tupi until 1980, and on TVS, now SBT, until the present day.

The decade closed with the premiere of the Domingo Maior (Great Sunday) film block, one of the new programs Globo made for Sundays, the Cinema Especial holiday film specials, and the revival of Jornal da Globo in 1979 after a ten-year absence (it lasted until 1981), plus the Jornal das Sete (News at Seven) local newscasts of 1979–83, precursor to the network's local news programs of today.

Also debuting that year were the Praça TV local newscasts (the names of the program were different depending on the state or locality it was transmitted to; RJTV, SPTV, MGTV, DFTV, NETV, ABTV, ALTV, BATV, Brasil TV, CETV, ESTV (today Gazeta Meio Dia and Boa Noite Espírito Santo), GRTV, JMTV, MSTV, MTTV, Paraná TV (today Meio Dia Paraná and Boa Noite Paraná), PITV, RNTV, SETV, between others), aired twice a day and the national version of the network's São Paulo morning newscast, Bom Dia Brasil (Good Morning Brazil), with Carlos Monforte as its first anchor, by then based in Globo's Brasília studios until 1996.

In 1984, it not only premiered its Supercine film slot (which is aired on Saturdays), it extended Praça TV to late night as a result of the Jornal da Globo relaunch of 1982.

Xuxa, who left the similarly formatted program Clube da Criança on Rede Manchete, joined the network and thus, her show replaced the successful Balão Mágico as a result.

The network's other big program was its coverage of the 1986 Copa Ouro, plus the first telecast of the Criança Esperança children's charity show, which Renato Aragão (of Os Trapalhões) hosted.

In 1988, Vale Tudo, one of Brazilian television's best dramas, premiered on the channel followed by its Tela Quente (Hot Screen) weekly film block, aired on Mondays.

Another big surprise also came that year in the form of O Dono do Mundo, another of its top record dramas, plus Vamp, its highly successful 7 P.M. soap, which would later become a South American hit.

Its 6:00 soap opera, Felicidade, marked yet another first for the network because it had a woman director, Denise Saraceni, for the first time in national television drama history.

All this happened just as the Globo-Record rivalry erupted yet again late in the year, given several reports on Globo's news programs that countered those on Record that were targeting the network.

In 2011, the year Globo launched its present slogan, O Clone was rebroadcast on Vale a Pena Ver de Novo, the longest in the history of that block and a ratings winner in its timeslot.

April saw the record breaking Cordel Encantado debut episode, resulted in it being one of its highest rating 6 pm dramas to date and a hit among viewers nationwide.

It won at the New York International Film and Television Festival in April, and the launch that spring of the network's own on demand video site, Globoplay.

[37] On 12 March 2020, Globo announced plans to suspend production of all of its existing telenovelas and the vast majority of its series in order to comply with global restrictions that were put in place for the COVID-19 pandemic, with Big Brother Brasil continuing to be filmed without an audience for the remainder of its twentieth season.

Building work began in November 2020 and the experience is expected to open in April 2021 at the Market Place shopping centre in São Paulo.

[45] On the 15th, the network started to make available its soundtracks of soap operas and series, in addition to podcasts and songs used in the musical realities in the Deezer application, also creating an exclusive package in Globoplay for subscribers with a free year on the premium account.

[57] It has been popularly alleged that TV Globo's absolute dominance in Brazilian television has allowed its proprietors to influence public opinion in the country, such as during the 1989 presidential campaign, when it broadcast an edited version of the candidates' debate favoring Fernando Collor de Mello to Luiz Inácio Lula da Silva.

[58][59][60] In 1994, Jornal Nacional, Globo's nationwide television news show, was forced by the Superior Court of Justice to read a statement by then Rio de Janeiro's governor, Leonel Brizola.

[61] In 2016, Globo generated worldwide controversy when The Guardian reported that the network had replaced the winner of its Globeleza carnival pageant because she was deemed to be too "black".

The rainbow globe logo remained relatively unchanged through 2021, with changes limited to how the spheres and screen were rendered, such as in 2008 (when its shading became a less intricate "chrome", and the screen cut-out was made rectangular to reflect the 16:9 aspect ratio and digital television),[64][65][66] and in April 2014, where the metallic shading was replaced by a simpler white gloss, and a solid, two-dimensional version of the logo was used more frequently in marketing.

[69][70] TV Globo unveiled a revamped logo and identity in December 2021, developed by a team led by new chief art director Ricardo Moyano (who replaces the outgoing Donner).

[citation needed] In the United States, Globo TV International is available nationwide in standard definition via satellite services (Dish Network, and DirecTV) (which also offer Globosat's Brazil football coverage channel Premiere Futebol Clube) and by Over-the-top IPTV provider Dishworld.

[83] Globo.com is the Internet portal arm of the company and has large historical video library and provides part of current content recorded and live TV news and special shows such as Big Brother Brasil.