The album was produced by Gareth Jones, who is known for working with acts such as Depeche Mode and Erasure, both being fellow Mute artists.

Fad Gadget heard a large printing press nearby which had a distinctive rhythm and got Gareth Jones, the co-producer/engineer, to record it.

[2] All these recordings were engineered by Gareth Jones and the sample used was stored on his Akai sampler with Cash drumming along and keeping the swing of the machine.

Alongside plainer and relatively conventional pop fare like Ideal World (the album's rousing opener), Sleep, Stand Up, Speak To Me, and The Ring are songs that remind you (sometimes brutally) that this is still a Fad Gadget record.

"Gag" is a pop record like no other, but Tovey's relentlessly obsessive lyrical concerns alongside some fairly pedestrian instrumentation and hollow-sounding production renders his transformation into a pop performer something less than a success;"[5] The overdubs on "Ideal World" and "Ad Nauseam" recorded at Blackwing Studios, London