[1] In 1999,[2] to compete in a growing video game market, Hollywood Entertainment launched a store-within-a-store[3] concept called GameCrazy.

Movie Gallery launched a similar store-within-a-store initiative called Game Zone.

[5] The construction of standalone "concept stores" were ongoing at the time of the chain's closure, the most recent being opened in Las Vegas, Nevada.

During a company-wide conference call on April 30, 2010, it was announced that all U.S. Hollywood Video, Movie Gallery, and GameCrazy stores would file for Chapter 7 bankruptcy in May 2010 and wind down business.

Remuneration for video game and accessory trade-ins was provided in the form of cash or store credit.

[citation needed] GameCrazy instituted a "Wishlist" and "Special Order" feature which allowed the gamer the ability to procure elusive video game related product.

The wish list notified the staff once a desired product had been traded in by flagging that particular item in the Point of Sale (POS) System.

For immediate action, a special order could be placed where the desired item was shipped from the nearest GameCrazy to the consumer's local store.

It also provided a 5% cash back incentive to a member, through the MVP Plus login website, where a form was printed out, and relevant purchase receipts were mailed off.