The publishing house was revived by an investment group as GP Publications, with the intention of being sold.
[citation needed] The magazine also featured mini-strategy guides, paper toys, trading cards and other branded items and extras, like posters for games, that were included when the issue was polybagged.
During 1989 and 1990, the company also put out a total of 16 "GameTapes", which were VHS tapes that showed how to beat certain NES games.
Ultra Game Players features an updated design which places the readers' letters at the end of the magazine.
However, many readers complained that the humor that had made Game Players such an enjoyable magazine was missing from the Ultra version, which prompted a return to form soon after the switch.