Andrew Lutfy, a Quebec businessman who began working as a stock clerk at the first GDI store in 1982, is the owner of Groupe Dynamite.

[3] Online shoppers quickly criticized the advertisement, claiming it was overly sexualized, did not include people of various sizes, and would even be harmful to younger viewers.

Groupe Dynamite's Garage cleaned up its social media profiles on July 15 and added content for the company's new denim promotion.

[4] Garage Clothing launched a body positive produce line called B.DY which is promoted by Chloe Bailey in the media.

[5] Garage Clothing has also worked with TikTok star Caroline Ricke who is famous for comedic sketches in which she adopts the role of an irritating rich girl.