Open to the general public, the BBC television programme endorsed event typically hosts celebrity focus groups and advice workshops, showcases new product announcements,[2] show gardens, floral marquee, along with providing retail space to exhibiting parties.

Until 2015, Gardeners' World Live included the Royal Horticultural Society Flower Show Birmingham, but after the 2015 the two parted ways.

The BBC Two production team filmed at the event on Wednesday (before opening to the public) and Thursday, with the resulting 1-hour anniversary TV special airing on Friday 17 June.

Celebrity and expert gardeners included Monty Don, Carol Klein, Joe Swift, Diarmuid Gavin, Cleve West, Toby Buckland, Anne Swithinbank, Matt Biggs and David Domoney.

Celebrity guests are commonplace with familiar names such as Toby Buckland,[8] Monty Don, Joe Swift, John Craven, Julia Bradbury, James Martin, Ainsley Harriott and the Hairy Bikers.

Each year prizes for best gardens are bestowed upon exhibitors by visiting celebrities attracting large media attention.