Inducted in 2017 to the National Association of Black Journalists (NABJ) Hall of Fame he was for the latter half of the 20th century an African American voice in Miami, Florida, having taken over his fathers duties as publisher after WWII.
The only job Reeves ever had, other than his stint in the segregated Army during World War II, was at the one sheet tabloid for the black community started by his father in 1923.
After returning from Europe at the end of World War II and encountering racism at home he became dispirited, giving his mother a list of places other than Miami he felt were more accommodating to African-Americans.
He and his friends filed suit for access to the fairways, basing their claim on taxes paid in upkeep and maintenance of the courses.
While not subscribing to the non-violence philosophy of Martin Luther King Jr. during the run up to the March on Washington; he reported on the movement in the periodical faithfully.
[3] Reeves called the conflagrations “rebellion” and “protests” in The Miami Times as he believed they spoke to the community’s frustration after years of continuing police brutality.
He was dedicated to uplifting the race and he was not afraid to throw rocks and hide his hands to get the power structure’s attention to the difficulties and the inequalities of the black community.
In 1957, Reeves and other black leaders took their tax bills to a meeting with white officials in an effort to integrate Dade County beaches.
Reeves developed his writing voice in the middle of the civil rights era when he ascended to managing editor of The Times.
He also courted various charities like the United Way, the Boy Scouts and other philanthropic endeavors that the downtown clique perceived as the litmus test of civic involvement.
He invested the profits in bank stock and real estate, owning a 5 percent share of Miami’s Bayside Marketplace, located in the thriving downtown.
It was he who secured the family ownership of the Times as it evolved into the current digital edition helmed by his grandson, Garth Basil, whom succeeded his daughter, Rachel, who also passed in 2019.