[8][9] This video, hosted on YouTube, marked the start of the "New Numa Contest", which promised US $45,000 in prize money and a US $25,000 award to the winner.
The video featured his lip-syncing of several songs, including "Shake It Off" by Taylor Swift, "Don't Think Twice, It's All Right" by Bob Dylan and "Firework" by Katy Perry.
[12][13][14] Brolsma later stated in an interview, "...I found "Dragostea Din Tei" in another (I believe it was Japanese) flash animation with cartoon cats".
[16] On November 20, 2022, an emote based on the viral dance was released in Epic Games' Fortnite: Battle Royale as a collaboration with Brolsma and O-Zone.
On May 11, 2023, the video was permanently deleted from the original channel, formerly Numa Networks – now named the Dork Daily, on livestream due to threats of a copyright strike from Brolsma.
A 2006 story in The Believer explored the song's spread and global homogenization, while arguing that Brolsma's video singlehandedly justifies the existence of webcams... It’s a movie of someone who is having the time of his life, wants to share his joy with everyone, and doesn’t care what anyone else thinks.