Gary L. Lilien is Distinguished Professor of Management Science at the Smeal College of Business at Pennsylvania State University and is also the co-founder and research director of Institute for the Study of Business Markets ISBM, the world's leading institution focusing on fostering research in B2B markets.
Before joining Penn State University as a faculty member in 1981, Lilien was an assistant professor at the MIT Sloan School of Management.
He has authored or co-authored twenty books, including the very popular Marketing Models with Phil Kotler and Sridhar Moorthy,[1] Marketing Engineering with Arvind Rangaswamy and most recently, Principles of Marketing Engineering, with Arvind Rangaswamy and Arnaud De Bruyn.
He has served on the NSF advisory panel for the Decision and Management Sciences program.
He is an inaugural INFORMS Fellow, was honored as Morse Lecturer for INFORMS and also received the George E. Kimball Medal for distinguished contributions to the field of operations research.