His father, Ernest Jay Primm, was an early developer of casinos.

[1][2] At the time, the city at the southern end of the California-Nevada border was known variously as "State Line" and "Stateline", creating confusion with the similarly named city near Lake Tahoe.

Primm and his friend Kirk Kerkorian developed the New York-New York Hotel and Casino in Las Vegas in 1997.

[3] As of 2019, Primm was an owner of a cannabis company, Deep Roots Medical, operating in Nevada.

[4] Primm was involved in a tax dispute regarding his 145-foot power yacht, the Prima Donna, which is kept in Newport Beach, California.