[1] Gather attracted investments and partnerships from media companies ranging from McGraw-Hill[2] and Hearst Publications[2] to American Public Media[1] and a member of the McClatchy family.
Starbucks chose Gather over other social networking sites because of its adult demographic.
[1] Members received their own subdomain, where they could publish articles and share comments.
This consisted of a series of subdomains such as Celebrities, Entertainment, Business, Technology, Politics, Sports and News.
Writers were paid to write short articles on a subject for which they were selected from the above topics.