Bob was created by former advertising executive Harvey Rosenberg and marketed through his company, Gizmo Development.
[1] Bob stands 13 inches (33 cm) tall and was presented clothed in a flannel shirt, tight jeans and cowboy boots.
Bob's packaging box is decorated like a closet and included a catalog from which additional outfits could be ordered.
Creator Rosenberg described the doll as resembling a cross between Paul Newman and Robert Redford.
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