At the time of his death in 1915, Gayfer's employed 150 people and averaged over $500,000 (~$10.9 million in 2023) in annual sales.

This store was expanded in 1974 and again in 1987; it was severely damaged by Hurricane Katrina in 2005 (by this time it was Dillard's) and had to be rebuilt.

[2] This was clearly a banner year for the company, as it opened stores in Montgomery, Alabama (through the purchase of Montgomery-based Montgomery Fair); Jackson Mall in Jackson, Mississippi, and started construction of a second store in Pensacola, Florida, at Cordova Mall.

In 1989, the Gayfers flagship store anchoring Springdale Plaza and Mall in Mobile expanded to 285,000 square feet (26,500 m2).

In February 1992, parent Mercantile acquired Maison Blanche by converting their Orlando (Altamonte, Florida, Fashion Square), Daytona Beach (Volusia), and Jacksonville (Roosevelt, Regency, Orange Park, Avenues) stores under the Gayfers banner.