Maison Blanche

[1] Maison Blanche is perhaps best remembered for introducing the locally popular Mr. Bingle Christmas mascot and for its landmark flagship store on Canal Street.

Instead, three of the seven existing Maison Blanche stores, as well as the name, were purchased by Goudchaux's, Inc. of Baton Rouge, owned by the Sternberg brothers.

Operating as Goudchaux/Maison Blanche, the new company eventually reopened the original Canal Street flagship in 1984, leasing three floors from the new owners.

In August 1991, eight stores on Florida's Gulf Coast were sold to Dillard's, giving them those locations (Tyrone, university, WestShore, Countryside, Southgate, Edison, Coastland, and Lakeland).

The acquisition of Maison Blanche came nearly a decade after Dillard's had purchased another New Orleans area retail institution and Canal Street landmark—D.H.

In 1993, the New Orleans-based sludge metal band Eyehategod used the 13th floor of the building for the recording of their second album, Take as Needed for Pain.

The original plan was for the lower floors to continue to operate as a Maison Blanche department store.

Outside the Maison Blanche department store on Canal Street, 1976
Old Maison Blanche building in 1898
The Maison Blanche Building on Canal Street