Gear was an American men's magazine published by Bob Guccione, Jr. devoted chiefly to revealing pictorials of popular singers, B-movie actresses, and models, along with articles on gadgets, cars, fashion, sex, and sports.

[4][5] When Gear featured a pictorial of a scantily clad Jessica Biel in the March 2000 issue, who posed while appearing on the family drama 7th Heaven and was then 17 years old, actor Stephen Collins, who played her father on the show, described the pictures as "child pornography".

Advertisers viewed the magazine as being more like Maxim, Stuff, or FHM, forcing it into the category of lads mags.

[1] Gear closed in 2003 with the intention of relaunching at a later date, hoping to break out of the lads mag category as Details had done.

[1] The magazine was described as similar to Spin also founded by Bob Guccione, Jr., and was praised for attempts to achieve the same kind of serious journalism.