Management teams may go on a gemba walk to look for opportunities to improve the practical shop floor (known as the genba kaizen).
The idea is that to be customer-driven, one must go to the customer's gemba to understand his problems and opportunities, using all one's senses to gather and process data.
The word genba is a Japanese term meaning "the actual place" and is used non-business contexts to refer to crime scenes or topical locations where TV may report.
In a movie set, gemba refers to the practice of shooting a scene at the actual location rather than a studio.
[7] The objective of gemba walk is to understand the value stream and its problems rather than review results or make superficial comments.