[4] Don Markstein of Toonpedia characterized General Features as "a small newspaper syndicate that handled more columns than comics (but also had at least one other comic of note, Jeff Cobb), and had none that made a significant mark on the world.
"[5] General Features Corp. debuted in 1937 with three weekly comic strips (with alliterative titles): Bill Seidcheck's Betty Brighteyes, Ed Brennon's Bing and His Buddies, and Larry Whittington's Daisy Daily and Dotty Dawn.
Little ran General Features Corp. for six years before suspending operations to serve in the military during World War II.
John Henry Rouson had a number of strips with General Features, including Ladies Day and the long-running Boy and Girl and Little Sport.
In early 1967, General Features was sold to the Los Angeles Times Mirror Company for an estimated $1 million.