[1] The company had patented text analytics software to analyze content from more than 60 million sources including blogs, forums, Twitter, Facebook and comment sections.
[2] General Sentiment's technology analyzed social conversations, themes, news articles, key influencers, marketing campaigns and un-aided brand awareness.
The frontend consisted of depository servers and the Social Intelligence Platform, which hosted a number of applications that are useful for brand measurement.
The company was cofounded in 2008 by Steven Skiena, a PhD in computer science, and Mark Fasciano, who also founded FatWire.
[6] The underlying technology platform, a natural language processing (NLP) and sentiment analysis system called Lydia, was developed by Dr. Steven Skiena at Stony Brook University.