"Generation P" follows the strange adventures of Babylen Tatarsky as he evolves from a disillusioned young man in the drab days of post-communist Moscow to the chief “creative” behind the virtual world of Russian politics.

In the early Nineties, Tatarsky, a frustrated poet, takes a job as an advertising copywriter, and discovers a knack for putting a distinctively Russian twist on Western-style ads.

But like Faust selling his soul to the devil, this ex-humanist gradually descends to the level of a reprobate, finding that he no longer belongs to himself, but is trapped in a virtual world of his own creation.

Generation P combined a lot of what I've lived through, both personally as a former creative in the service of the goddess Ishtar, and historically, as someone who closely witnessed the huge transformation in Russian society after communism."

Babylen Tatarsky's story is also a hallucinatory fun ride, a quest for gold, of how to make it in today¹s world, of the head-spinning rise to power, and of the fall from grace.

The film makes no compromises with the political absurdities of modern Russia and how the Nineties set the stage for the Putin era and the emergence of the Russian corporate state, with its control of mass media, and virtual politicians that get elected.

A surprise hit of the spring and summer of 2011, Victor Ginzburg’s Generation P has proven wrong those who thought Pelevin’s 1999 seminal novel about the rise of the advertising industry in Post-Soviet Russia was simply unfilmable.

Rodionov was nominated for a number of prestigious Russian awards for his work on Generation P[3] Ginzburg chose composers Kaveh Cohen, Michael Nielson and composer/musician Alexander Hacke to write original music for the movie.

“Virtually indescribable, visually awe-inspiring and philosophically rich, Generation P is a magnificent, surreal social satire… exhibits a stylistic genius equal to a Gilliam or Fincher in the process.”[6] [7] Wall Street Journal: "...One of the year's true cinematic sleepers...a cultural firebomb.

"[8] New York Times: “... brave, head-spinning commentary on the potency of advertising and the seduction of the soul... a delirious celebration of sloganeering and spin.”[9] Chicago Sun-Times: “...a cross between "Mad Men" and an acid trip.

…a daring, transgressive satire...” Roger Ebert[10] Indiewire: “...two ferociously entertaining hours… "Generation P" is a journey to the rotten, violent, media/ power center of a country whose struggle to define its identity is corroded into a sinister advertising campaign.”[11] Time Out NY: “…a keyhole into the future of the entire world.”[12] The Hindu: “...a glorious, stimulating film that boasts some terrific, provocative imagery and splendid acting... guilty pleasure bursting with dark, outrageous material.”[13] Slant Magazine: “...a frenzied essayistic quality, like Jean-Luc Godard on acid.”[14] Variety: “A virtuoso "Brazil"-like look at what followed after capitalism won the Cold War.”[15] The Village Voice: "Director Victor Ginzburg's Generation P gives phantasmagoric treatment to an alternate (but not necessarily inaccurate) history of the Putin moment.