The annual global sales of Snickers is over $380 million,[5][6][7] and it is widely considered the bestselling candy bar in the world.

Despite fluctuations in bar size and controversies around health and advertising, Snickers remains a prominent snack worldwide, sponsoring significant sporting events and introducing notable marketing campaigns.

[29] In 2006, the British Food Commission highlighted celebrity chef Antony Worrall Thompson's "Snickers pie",[30] which contained five Snickers bars among other ingredients, suggesting it was one of the unhealthiest desserts ever; one slice providing "over 1,250 calories (5,200 kJ) from sugar and fat alone", more than half a day's requirement for an average adult.

[32] Mars paid $5 million to have Snickers and M&M's named the "official snack" of the 1984 Summer Olympics, outraging nutritionists.

One ad featured a member of the grounds crew at Arrowhead Stadium painting the field for an upcoming Kansas City Chiefs game in hot, late-summer weather.

This resulted in complaints by gay and lesbian groups against the maker of the candy bar, Masterfoods USA of Hackettstown, New Jersey, a division of Mars, Incorporated.

and in three of the four versions, they do so mostly in the form of injury, including tearing out chest hair, striking each other with a very large pipe wrench, and drinking motor oil and windshield washer fluid.

Human Rights Campaign president Joe Solmonese is quoted as saying, "This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country.

"[41] Gay and Lesbian Alliance Against Defamation (GLAAD) president Neil Giuliano said "That Snickers, Mars and the NFL would promote and endorse this kind of prejudice is simply inexcusable."

[41][42][43] In 2006, Mr. T starred in a Snickers advertisement in the UK where he rides up in an army tank and shouts abuse at a football player who appears to be faking an injury, threatening to introduce him to his friend Pain.

Another advertisement featured Mr. T launching bars at a swimmer who appeared to refuse to get in a swimming pool because of the cold temperature of the water.

[citation needed] Snickers was the Official Sponsor of the FIFA World Cup from 1994 until 1998 editions and the UEFA European Championship 1996.

[47] Later that year, Snickers commercials featured singers Aretha Franklin and Liza Minnelli, and comedians Richard Lewis and Roseanne Barr.

In Latin America, the slogan was the same as in the UK version, except that men doing extreme sports turning into the Mexican singer Anahí as a result of hunger.

In the commercial, Godzilla is shown hanging out with humans on the beach, riding dirt bikes, and water skiing; he only begins rampaging once he is hungry.

[50] In February 2015, Snickers' Super Bowl XLIX commercial featured a parody of a scene from an episode of The Brady Bunch entitled "The Subject Was Noses."

When the parents give Machete a Snickers bar, he reverts into Marcia before an irate Jan (played by Steve Buscemi) rants upstairs and walks away.

In the initial advertisement, Joan Collins and Stephanie Beacham featured as locker room footballers who had turned into them due to being hungry.

In 2014, Rowan Atkinson as Mr. Bean returned on television by appearing on several UK Snickers commercials and cinema spots, in place of a martial arts master who had turned into him as a result of hunger.

[57] In 2020,[58] a new campaign was trialed, focusing on the theme of people doing things that contradicted what they think they are doing, such as a man crawling along rocky ground when he thought he was climbing a rock face, the new slogan for this commercial, "Confused?

[60][61] Since then, Snickers has sponsored superstars such as Enzo Amore and Big Cass with their signature term, SAWFT, which is labelled at the back of the chocolate bar.

Part of the FDF manifesto was seven pledges of action to encourage the food and drink industry to be more health conscious.

[65] Reducing portion size, clearer food labels, and reduction of the levels of fat, sugar, and salt were among the FDF pledges.

[68] Mars received letters from an unidentified individual indicating that they planned to plant poisoned chocolate bars on store shelves.

The 20-second video featured Spanish influencer Aless Gibaja at a restaurant, ordering "a sexy orange juice with Vitamins A, B, and C." A nearby friend, seeming confused, offers a Snickers bar—as part of the candy bar's ongoing marketing slogan of "You're not you when you're hungry"—and Gibaja is seemingly transformed into a bearded man with a low voice.

Irene Montero, Spain's Minister for Equality, condemned the commercial, questioning "to whom it might have seemed like a good idea to use homophobia as a business strategy".