Geneva is a neo-grotesque or "industrial" sans-serif typeface designed by Susan Kare for Apple Computer.

Because this Macintosh font is not commonly available on other platforms, many users find Verdana, Microsoft Sans Serif or Arial to be an acceptable substitute.

Unlike MS Sans Serif (formerly "Helv") as was used in Windows, the bitmap version of Geneva was not consistent in glyph shape with the outline version.[why?]

Unusually for neo-grotesque faces, later versions of Geneva include a basic set of ligatures and the archaic long s and R rotunda as alternates.

A slightly modified version of Geneva, called Simple, was included in the Apple Newton operating system.