Letraset

Letraset was acquired by the Swedish stationery company Esselte until 2000, when it was sold to a management buyout headed up by Martin Gibbs and Michael Travers.

Seeing a decline in the sales of its materials in the early 1990s, Letraset moved into the desktop publishing industry, releasing software packages such as ImageStudio and ColorStudio for the Macintosh.

Fonts from designers including Martin Wait, Tim Donaldson, and David Quay were released, and many can be found on online retailers such as FontShop.

[4] The dry rub-down transfer technique was used by the punk movement because of its ease of manipulation, its low price and the quality of the rendered layout.

Letraset's ease of use and widespread availability aligned with the do-it-yourself value of this movement by allowing punks to create designs independent from printers and publishers.

The frame was then turned over and the letter located over the artwork, and the character pressed into contact with the page, with the mounting base slid away as with model aircraft transfers.