It was created in 2008, by two Luxembourger investors, Gerard Lopez and Eric Lux and has a particular focus on emerging markets, including the BRIC (Brazil, Russia, India and China) nations.

On 26 January 2009, PHC Acquisitions LLC, affiliate of Genii Capital, become a stalking horse bidder of Polaroid Holding Company.

[8] On 7 January 2010, it was announced that Genii would, "hand in a cash offer" for Swedish carmaker Saab Automobile, together with Formula One commercial boss Bernard Ecclestone.

[13] On 29 July 2011, Genii Capital, which already had interests in Europe, Asia and North America,[9] disembarked in Brazil through a joint venture with WWI Group.

[16] It was founded by Lux and Lopez in 2010,[17] and is hosted in many of the world's financial centres, but with a particular focus on emerging economies including BRIC and MENA countries.