Andy Heyward's previous company, DIC Entertainment, signed a TV series production deal in July 2003 with Stan Lee's POW!

[8] In April 2012, Stan Lee's Mighty 7 was slated to be developed for other media formats via A Squared Elxsi Entertainment LLC (A2E2).

[12] GBI licensed Baby Genius in January 2011 to Jakks Pacific's Tollytots division for a musical and early learning toy line.

Pre-merged Genius Brands CEO Klaus Moeller moved to vice president of special markets at GBI.

GBI's board of directors included former California governor Gray Davis and American Greetings Corp. president-COO Jeff Weiss.

[17] GBI launched a VOD channel of children's entertainment called Kid Genius in October 2015, through Comcast's Xfinity On Demand.

[19] The first few Leap Frog tablet apps from the deal were released in December 2014, with two for both Baby Genius and Secret Millionaires Club.

[22] In February 2016, Genius Brands and Sony Pictures Home Entertainment announced a multi-year marketing and distribution agreement for four existing properties plus three under development.

Existing properties under the deal are SpacePop, a new original Baby Genius series, Secret Millionaires Club and Stan Lee's Mighty 7.

[29] In January 2017, Sony Pictures Home Entertainment expanded its distribution deal to all properties and took an equity stake in Genius Brands.

The reason for the jump was the company's announcement of the launch date of its Kartoon Channel, and Mattel's Rainbow Rangers toys gaining shelf space at Wal-Mart in summer 2020.

[35] On July 6, 2020, Genius Brands acquired exclusive worldwide rights to use Stan Lee's name, physical likeness and signature from POW!

On January 4, 2023, Genius Brands announced that they would sell a 50% stake in the Frederator shows Bravest Warriors, Bee and PuppyCat and then-upcoming series Catbug to Japanese company Toho International.

The deal would allow the two companies to provide frameworks, to co-produce new content based on the properties and develop consumer product campaigns.

[1] The channel was added to several over-the-top media services including Roku, Apple TV and Amazon Fire, the week of February 2017.

Loesch would continue to serve as executive chair, while adding former president of Walt Disney Television production company David Neuman as chief creative officer of the streaming service.