Discovery Family is an American cable television channel co-owned by The Cartoon Network, Inc. and Hasbro Entertainment, which are divisions of Warner Bros.

The relaunch pivoted the channel towards a general entertainment format, with dayparts targeting preschool, youth, and family audiences respectively.

In recent years, Discovery Family has lost carriage with streaming alternatives including its parent company's Max, and has generally been depreciated by Warner Bros.

Under the arrangement, Discovery would be in charge of handling advertising sales and distribution for the new service, while Hasbro would be involved in acquiring and producing programming.

While educational series (including those carried over from Discovery Kids) were slated to be maintained on the schedule, plans called for new original programs based on Hasbro-owned franchises such as G.I.

[15][18] The relaunched channel, which would compete against established children's services such as Cartoon Network, Disney Channel, and Nickelodeon,[19][20][21][15] planned to continue targeting Discovery Kids' main demographic of children aged 2–12 (a market which staff felt was being abandoned by its competitors in favor of tweens) but also planned to feature a prime-time block with family-oriented programming; it was originally targeted at preteens and teenagers aged 9–14.

Additionally, it was planning to broadcast 10.5 minutes of advertisements per hour the rest of the day throughout the week, a policy upheld from its previous incarnation as Discovery Kids.

[22] One vocal opponent of Hasbro's involvement in the joint venture was Campaign for a Commercial-Free Childhood (CCFC), founded by Susan Linn, concerning that the channel would be exploited by the toy company as a platform to plug its products.

[15] Linn said "It will make a mockery of existing ad limits and the current prohibition of product placement in children's television" at the April 2009 announcement of the Discovery-Hasbro joint venture,[12] and told Los Angeles Times that "[t]he notion of a toy company owning a television channel for the sole purpose of promoting their toys is egregious practice" in the days before the channel's re-launch.

[20] To promote The Hub, sneak peeks of Cosmic Quantum Ray, The Twisted Whiskers Show, and Family Game Night aired on Science Channel, Animal Planet, and TLC respectively.

[24] Discovery Kids' re-launch as The Hub was preceded by a marathon of Kenny the Shark (broadcast under the @DK block), running from 6:00 to 10:00 a.m.

[22][21][25] In a June 2011 debt filing with the Securities and Exchange Commission, Discovery Communications indicated that the channel may be worth less than recently believed, based on low viewership figures.

[28] On January 13, 2014, Hub Network introduced an updated logo, along with a new imaging campaign, "Making Family Fun", which was developed by the Los Angeles-based agency Oishii Creative.

On June 12, 2014, it was reported that Margaret Loesch would step down from her role as Hub Network president and CEO by the end of the year.

Believing that they had overvalued its stake in the venture, Hasbro decided to cede the operation of the network to Discovery so it could focus more on content, and its core toy business.

Following the re-launch, the network's primetime lineup was replaced by reruns of family-oriented non-fiction programming from Discovery Channel's library.

[37] On February 7, 2022, Hasbro CFO Deborah Thomas stated that the company was exploring strategic alternatives for its stake in the channel, citing the growing shift towards cord cutting and streaming services.

The series not only became The Hub's highest-rated program within its target demographic of young girls, but attracted an unexpectedly significant cult following among male teens and adults.

[47] The channel has also acquired new series unrelated to properties of Hasbro, The Hatchery and American Greetings, including Animal Mechanicals, The Aquabats!

During its years as the Hub Network, the channel also aired reruns of other acquired series, such as Fraggle Rock and Lois & Clark: The New Adventures of Superman, a collection of various Warner Bros.

A limited amount of original Discovery Kids programming, such as Adventure Camp and Flight 29 Down, remained on the lineup upon its launch as The Hub.

In 2019, Discovery Family acquired the cable rights to several series and specials from 41 Entertainment, including Pac-Man and the Ghostly Adventures and Super Monsters.

[34] The original programs commissioned for the channel in this timeslot include Bake It Like Buddy, From Wags to Riches with Bill Berloni, My Dog's Crazy Animal Friends, Reno, Set, Go!, Secrets of America's Favorite Places and burn-off the remaining episodes of season 9 of Cake Boss.