Walt Morey, a filbert farmer and former boxer, had previously written many pulp fiction stories for adults dealing with subjects such as boxing, the Old West, and outdoor adventures, published in magazines such as Argosy.
However, due to the decline in demand for pulp fiction caused by the advent of broadcast television in the 1950s, Morey stopped writing for ten years.
Mark is lonely after the death of his older brother, and befriends an Alaskan brown bear named Ben that was captured as a cub by local drunkard Fog Benson.
Then Ben helps a wealthy businessman and trophy hunter visiting the island, Peter King, who is trapped under a rock.
[5][6] The CBS television series Gentle Ben premiered September 10, 1967, and ran until August 31, 1969, airing a total of 58 episodes in two seasons.
[7] The series chronicled the adventures of young Mark Wedloe (played by Clint Howard) and his lovable 650-to-750 lb (290-to-340 kg) black bear named Ben.
The role of Ellen Wedloe, played in Gentle Giant by Vera Miles, was recast for the TV series with Beth Brickell.
Bruno was the favorite bear actor because of his good disposition, broad range of behaviors, facial expressions, and ability to work with children.
Derrick Rosaire Sr. and Pat Derby have also claimed involvement, although it is not clear whether they worked on the TV series or just on the Gentle Giant pilot film.
Oxley and Martin made personal appearances at fairs and events with a bear (often Drum) billed as "Gentle Ben."
In the late 1960s and 1970s, Rosaire Sr. appeared with the Emmett Kelly Circus and elsewhere with a trained bear he called "Gentle Ben" that purportedly played the role.
After the Gentle Ben series ended, Bruno moved back to California with trainer Ron Oxley and continued his acting career, making a well-received appearance in the 1972 film The Life and Times of Judge Roy Bean with Paul Newman.
Following a severe flood that caused major damage to Africa U.S.A. in January 1969, the bears working on the show were relocated permanently to Homosassa Springs, where the Ivan Tors Animal Actor Training School was then operating.
Writers for the series included Roswell Rogers, Earl Hamner, Jr., Tam Spiva, Rance Howard, Gilbert Ralston, and Frank Telford.
The airboat, with the characters of Tom, Mark, Ellen, and Ben the bear riding it, was prominently featured in the show's opening credits.
Several people involved with the series, including Cox, have confirmed that the bears used in the production were sometimes ill-tempered or did not behave as expected, and that working with them could be dangerous.
A number of TV tie-in products were marketed, including children's books (by authors other than Walt Morey), a board game and a pull-string talking "Gentle Ben" plush bear by Mattel, a lunchbox, and an album of songs sung by the cast members entitled The Stars of "Gentle Ben": The Bear Facts.
In spite of its short lifespan and cancellation, the show continued to run regularly in syndication, including outside the United States.
In October 1969, after the cancellation of the show, "Gentle Ben" the bear even received a personalized invitation from Florida Governor Claude R. Kirk, Jr. to a celebrity party in Fort Lauderdale.
Although the show was praised for promoting respect for nature and family values, it also drew criticism for its unrealistic portrayal of a wild bear's interaction with humans.
In 1971, John Hast, the chief National Park Service officer, stated that "[t]he television series 'Gentle Ben' was the worst thing that ever happened to us.
Sweden also refused to broadcast the show due to concerns that children would be influenced to play and interact with the wild bears indigenous to that country.
[11] In the early 2000s, two TV film remakes of the original series were sponsored by the Animal Planet cable channel in association with Hallmark Entertainment.
[12] In both remakes, "Ben" was played by Bonkers, a 6-foot-tall, 650 pound male American black bear trained by Ruth La Barge.