Geotargeting

In these circumstances, content is often restricted to users geolocated in specific countries; this approach serves as a means of implementing digital rights management.

In internet marketing and geomarketing, the delivery of different content based on the geographical geolocation and other personal information is automated.

The automated discovery of user person/organisation/city-level geolocation information based on IP addresses by traceroute, pings, and a combination of other tools and methods is far more advanced.

In order to keep up with these changes, complex algorithms, bandwidth measurement and mapping technology, and finely tuned delivery mechanisms are necessary.

SEOs maintain a list of IP addresses that are known to be servers owned by a search engine and used to run their crawler applications (spiders).