[3] Lloyd began his radio career in 1991 as a traffic and travel reporter at Signal Cheshire in Stockport, remaining there until the end of 1994.

[4] Lloyd has called comedian Craig Cash a major influence on his career, for both his comedy and interview style as well as his support.

[5][6] In late 1998, the duo, known as Pete and Geoff, was recruited by Virgin Radio to take over the weekday evening show.

[9][10] In March 2005, Virgin Radio launched a daily half-hour podcast consisting of the best bits from the Pete and Geoff Breakfast Show.

From 2010 to 2014, Lloyd hosted Unknown Pleasures on Absolute Radio, playing indie rock and alternative music.

[33] Lloyd has written for Channel 4's TFI Friday, BBC One's Comic Relief, Chris Addison's Cakes and Ale show at the Edinburgh Festival Fringe, and Dave Gorman: Modern Life is Goodish.

[35] In 2009 and 2010, Lloyd worked alongside Annabel Port on a Channel 5 fan show for the drama series FlashForward.

Titled FlashForward Friday, the online show was a weekly review on the latest episode of the series following its broadcast on Channel 5.

[36] From 2011 to 2013, Lloyd and Port hosted seasons 1–3 of Thronecast, a Sky Atlantic television series reviewing the latest episodes of HBO's Game of Thrones.