[3] George was the second son of motorcycle pioneer William Edward Brough and was born at 10 Mandalay Street, Basford, Nottingham on 21 April 1890.

[3] William Brough had been building motorcycles at his factory in Nottingham since the 1890s so it was expected that George and his brother would join in the family business.

His father was not convinced, however, so George set up his own factory nearby in 1919 at Haydn Road in Nottingham to produce what he called the Brough Superior range of motorcycles and motor cars.

In 1929 an SS100 was purchased by Sir William Lyons who two years later applied the same name to his own first four-wheeled vehicle, much to Brough's disgruntlement at the time, though the two later became close friends.

In 1940, World War II brought an end to production as the factory was turned over to produce Rolls-Royce Merlin aeroengines.